Senior UX Researcher/Manager

From insights to influence

9+ Years

100+ Studies

1000+ Participants

Hey, glad you're here

I'm Alexandra, a senior UX researcher based in the SF Bay Area

AI + Trust

I shape trustworthy AI experiences by uncovering how people form and calibrate trust, understand system behavior, and decide when to take control.

Product systems

I lead iterative research to define scalable UX architecture when complex product systems outgrow their legacy structure.

0→1 builds

I turn ambiguous ideas into validated product direction, from early exploration through launch.

Research influence

I build the rhythms and programs that put evidence in front of the people whose decisions it should change.

  • Malwarebytes
  • Google
  • Huawei
  • Kerr by Ingredion
  • Oregon State University

selected work

Turning complexity into clarity

Messy, ambiguous product problems → evidence-backed strategy that shipped.

01

From Research to Roadmap

A 32-session mixed-methods study that redirected strategy away from mobile-first — and defined the modular IA behind MB5.
02

Security Advisor

The research arc behind a conversational security advisor — trust in a personalized system before the industry had the vocabulary for it.
03

From Patchwork to Posture

Redesigning Nebula around Security Posture Assessment — card sorts to competitor IA to usability with SMB admins and MSPs.
Google

Grocery Reimagined

 Google

Express → Shopping Tab

 Malwarebytes

Personas with Purpose

 Google

Power of Desktop Research

 Google

Clarity in the Chaos

 Malwarebytes

Democratizing with Strategy

 Malwarebytes

Fragmented tools → unified app

 Courtesies

From personal CRM to gifting

a trail of discoveries. a direction forward.

Make sense. Drive change. Stay human.

Understand the system → explain the mechanism → influence direction early → make the evidence travel.

The feature is rarely the whole problem.

In a complex system, pain points rarely exist in a single dimension. The UX architecture blueprint is where research creates its highest leverage.

What happened isn’t enough. I want to know why.

A result becomes useful when I can explain what produced it — the “why” is what transfers to the next decision.

Research as the compass, not the brake.

The most leverage is before direction hardens. Move fast when decisions are reversible; apply more rigor when they aren’t.

A finding that doesn’t travel didn’t happen.

Research scales when evidence travels, not when everyone is asked to become a researcher.

kind words

I was always impressed by her ability to cut through the fog that can surround research topics and identify the underlying questions. Ryan Krepps · Sr. UX Researcher More kind words on LinkedIn →